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I Love you, I don’t need you, I love you!

Franchise lifecycle - a love hate relationship

Every relationship has its struggles and its triumphs. These trials can be as difficult as they are rewarding. The relationship between a franchisee and a franchisor is no different. An oft-cited scientific paper(1) sought to understand overall franchisee satisfaction levels during the “lifecycle” of operating a franchise. While the paper is largely academic, it split …

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